Airlines are implementing changes to attract passengers, with free wi-fi becoming standard across major carriers. JetBlue was the first US airline to offer free wi-fi in 2017, and now the five other largest US airlines either already have it or are rolling it out.
Most airlines require passengers to sign up for their loyalty programs to access free wi-fi, which have become major moneymakers. According to a Business Insider analysis of SEC filings, in 2024, airline loyalty programs netted more than $6 billion each for American and Delta, and more than $2 billion each for United and Southwest.
Airplane seating is also getting a makeover. United Airlines announced it would roll out a new class of seat rows that guarantee nobody will be in the middle seat. United also plans to offer seats next year that transform economy rows into couches, a feature already offered by Air New Zealand. Emirates said it was fitting its planes with new headrests that can fold out to resemble cushy neck pillows.
Delta and United have been experimenting with taking free perks away, so that they can charge less for premium tickets and attract a broader swath of passengers to splurge on business class.